In the Arts, Bigger Buildings May Not Be Better

[With thanks to SB in Carson City for the tip, reprinted in full from the December 12, 2009 New York Times, follow up to a November 2008 post regarding the Berkeley Art Museum.]

In the Arts, Bigger Buildings May Not Be Better
By Robin Pogrebin

Within months of its opening in 1997, Frank Gehry’s Guggenheim Museum Bilbao had given the language a new term and the world a new way of looking at culture. The “Bilbao effect,” many came to believe, was the answer to what ailed cities everywhere — it was a way to lure tourists and economic development — and a potential boon to cultural institutions.

Municipal governments and arts groups were soon pouring hundreds of millions of dollars into larger, flashier exhibition spaces and performance halls.

Now the economic downturn has reined in a lot of these big dreams and has also led to questions about whether ambitious building projects from Buffalo to Berkeley ever made sense to begin with. Some are arguing that arts administrators and their patrons succumbed to an irrational exuberance that rivaled the stock market’s in the boom years.

Organizations were “blinded by the excitement of what it would be like to have this great new facility,” said D. Carroll Joynes, a senior fellow at the University of Chicago’s Cultural Policy Center.

The recession, he said he believed, is not solely to blame for a recent wave of projects that have been delayed (like additions to the St. Louis Art Museum and the Cincinnati Art Museum); scaled back (like the new building of the Parrish Art Museum in Southampton, N.Y.); put into question (the new Avery Fisher Hall at Lincoln Center and the renovation of the New York Public Library’s main Fifth Avenue branch); or abandoned altogether (the expansion of the Albright-Knox Art Gallery in Buffalo).

In Mr. Joynes’s view, “The recession is exposing the weakness of a lot of institutions that were seriously overstretched” before it began.

“It’s exposing poor management and poor planning,” said Mr. Joynes, who is collaborating on a study of 50 cultural building projects completed from 1994 to 2008 and their planning processes. These were situations, he added, in which “nobody actually asked: ‘Is there a need here? If they build it, will they come?’ ”

Last month the University of California abandoned plans for a new 140,000-square-foot Berkeley Art Museum and Pacific Film Archive. The project, designed by the high-profile Japanese architect Toyo Ito, was intended to replace a smaller existing building that does not meet seismic standards, but also to do much more: with its towering windows, huge interior spaces and curvaceous steel exterior, it was destined to become “an icon for the entire Bay Area,” Berkeley’s chancellor, Robert J. Birgeneau, said in 2008.

Less than half of the $200 million needed to build the Ito design had been raised, from private donors and the university, and the new economic reality put additional fund-raising in serious doubt.

But the museum was worried about more than just construction costs. While new wings and buildings can lead to increases in both visitors and donations, at least at first, they can also be a major drain on an organization’s operating budget.

“What has been thought of as a short-term asset can be a long-term problem,” said Jonathan Katz, the chief executive of the National Assembly of State Arts Agencies. “Facilities cost money to operate, and they deteriorate. The facility itself becomes a series of expenditures.”

Lawrence R. Rinder, the museum’s director, said the decision to build the Ito design came out of a “well-reasoned expectation” of what was financially possible before the recession. Still, he acknowledged, “the ongoing economic shock inspired us to evaluate not only the shorter-term capital campaign but also strategies for sustainable operation.”

The building, he said, would have increased operating costs 10 to 20 percent above the $8 million the museum now spends annually on all its operations. It is in the process of coming up with a “smaller-scale” plan for a new home, he added, which will probably cost about as much as the current building to operate.

Most arts professionals describe their building projects as born of necessity: they needed larger galleries to bring permanent collections out of storage; they needed audience amenities like larger restrooms and upgraded air-conditioning to draw ticket buyers; they needed a building that was up to current code. But some concede that it was hard not to be caught up in what Mr. Joynes called the “frenzy of building” made possible by the booming economy and spurred on by highly visible projects like Walt Disney Concert Hall, the expanded Museum of Modern Art and the new Alice Tully Hall.

“Museums, when they saw how much money other museums were raising, said, ‘Oh, we can’t miss out on this,’ ” said Terry Riley, a former head of the Museum of Modern Art’s department of architecture and design, who helped oversee that museum’s renovation by Yoshio Taniguchi. In many cases, he added, “it’s almost as though money drove the decision.”

Maxwell Anderson, the director of the Indianapolis Museum of Art, which finished a major expansion in 2006 and is now completing a 100-acre park, said that “in part, all of us have been watching how these projects are perceived.”

“There is a keeping-up-with-the-Joneses quality to museum building,” he continued.

The Dia Art Foundation, which once had big plans for a 34,000-square-foot, column-free space at the entrance to the High Line in New York — before losing a board chairman who was also its main benefactor in 2006 — announced last month that it would instead build a 25,000-square-foot space on the site of a former garage it already owns on West 22nd Street in Chelsea.

Philippe Vergne, who became Dia’s director last year, defended the original plans: “It was what the world was — more was more.” But the recession “forced us to slow down” and really consider institutional needs, he said. What the foundation wants now is a simple, utilitarian space that makes art the main event.

“I want the ambition to be for the program, not the building — not, ‘Let’s go big because we’re addicted to big,’ ” Mr. Vergne said.

The economic downturn has had this effect on a lot of arts organizations, said Adrian Ellis, the executive director of Jazz at Lincoln Center and the founder of AEA Consulting, a leading arts consultant.

“Cultural buildings became the way in which cities articulate their identity and vitality — they were driven not by the artistic community but by a civic agenda,” he said. Now the economy is pushing organizations into “deep reflection about what their purpose is and how best to realize it,” he said — reflection that can lead back to an arts-focused agenda, and to a renewed concern about “protecting their capacity to take artistic risks.”

“When you overexpand, you limit your ability to take those risks,” Mr. Ellis said. “Although expansion is usually seen as a sign of health, it is not always a sign of vitality.”

Mr. Joynes, of the University of Chicago, said that his study of cultural building projects aimed to explore this issue. “Do you do many more ‘Swan Lakes’ and take fewer chances artistically because you have big bills to pay?” he asked.

Cultural agencies and foundations are also reflecting on the institutions they help finance, albeit in more practical terms.

“We have become increasingly concerned about the sustainability of organizations as a result of these building projects,” said Alice L. Carle, program director of the Kresge Foundation, which supports nonprofit organizations nationwide. Ms. Carle said her foundation had decided to prioritize “renovation and repair projects over new construction and large expansions.”

“We’re more interested in helping shore up what organizations have already built,” she said.

Many institutions, of course, managed to complete their big projects before the downturn, though some may be experiencing builders’ remorse. For example, the $461 million Carnival Center for the Performing Arts in Miami, designed by César Pelli — whose vision statement promised it would transform the city into “the cultural capital of the Americas”— ended its first year, in October 2007, with a $2.5 million operating deficit, thanks to low ticket sales and high operating costs. (It has been kept afloat with the help of a $30 million gift from a philanthropist, Adrienne Arsht, for whom the center has been renamed.)

In Chicago, the Spertus Institute of Jewish Studies owes $43.6 million of the $51.6 million it borrowed for its new building on South Michigan Avenue, completed two years ago. The institute’s galleries are now open only on alternate Sundays and the second Thursday of every month, its Wolfgang Puck kosher cafe is closed, and 26 percent of the staff has been cut.

The institute had expected income from event rentals and catering to help with revenue, and still hopes to find organizations that want to share the space. “We counted on a whole lot of weddings, bar mitzvahs, private parties,” said Hal M. Lewis, who became president and chief executive of Spertus in July. “These have materialized with less intensity than anticipated.”

Mr. Lewis, who was not around when the decision to build was made, says it was well intentioned, but describes the result as “an operating model and a debt service that requires us to live beyond our means.” Much of his energy these days is spent on efforts to change that result, though he tries not to dwell on what might not have been.

“I wish my hair would grow back too, but I don’t spend a lot of time worrying about it,” Mr. Lewis said. “Now I’ve got to go on.”

This article has been revised to reflect the following correction:

Correction: December 25, 2009
Because of an editing error, an article on Dec. 12 about building projects by arts institutions that have been delayed or canceled because of the economic downturn erroneously included one museum among those that have delayed plans to build additions. The Columbus Museum of Art says that while fund-raising has been delayed for its addition, the project itself has not.

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[graphic from The New York Times. Caption: "# Toyo Ito & Associates, Architects. A digital rendering of the canceled Berkeley museum’s exterior and pedestrian walkway."]