Sunday, February 07, 2010

For Your Consideration


NBC Universal Presents Bravo Reality Series "Work of Art: The Next Great Artist"

PASADENA, CA.- Bravo's latest stroke on the reality canvas brings Golden Globe and Emmy Award winner Sarah Jessica Parker and her production company, Pretty Matches, together with the Emmy-nominated Magical Elves ("Top Chef," "Project Runway") and Eli Holzman, to produce "Work of Art: The Next Great Artist,” an hour-long creative competition series among contemporary artists. "Work of Art: The Next Great Artist” will bring together 14 aspiring artists to compete for a solo show at a nationally recognized museum and a generous cash prize.

Hosting this colorful new series is art enthusiast China Chow, alongside world-renowned art auctioneer, Simon de Pury. Joining them on the judging panel are experts Bill Powers, a New York Gallery owner and literary art contributor, Jerry Saltz, current art critic for New York Magazine, and Jeanne Greenberg Rohatyn, esteemed curator and owner of Salon94 gallery.

In each episode, contestants are faced with the challenge of creating unique pieces in a variety of media such as painting, sculpture, photography, collage and industrial design. The weekly assignments are exciting, original and will challenge the artists to push the limits of their technical skills and creative boundaries. Completed works of art will be appraised by the panel of top art world figures alongside a new celebrated guest judge every week. Through a gallery showing at the end of each challenge, the industry luminaries dictate which artists have successfully mastered the subject matter and creation of their piece, as well as whose concept leaves the greatest impact.

"Work of Art: The Next Great Artist" is produced by Pretty Matches and Magical Elves for Bravo. Dan Cutforth, Jane Lipsitz, Sarah Jessica Parker, Alison Benson and Eli Holzman serve as executive producers.

Coming Summer 2010.

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[Text from artdaily.org. Graphic from tv.com. Thanks to DLP in IC fo the tip. Cross-posted to Signal Fire.]

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